This is my first entery for my Media Portfolio blog, i plan to present my work like this from now until the end of the corsework unit. We were set a task over the Christmas holidays to write an essay on a music magazine article we were asked to look at; connotations, dennotations, institutions, target audience, forms and conventions and representations. I wrote my essay on an article i found in NME reveiwing 'The Killers' gig in the Royal Albert Hall in London on Monday the 3rd of November. The essay i produced is below.Music Magazine Article Review
I am writing about an article I found in an NME magazine 15th November 2008 issue. The article I am writing about is on ‘The Killers’ concert in The Royal Albert Hall in London on 3rd of November, this was written by a journalist called Hamish Macbain. I am going to analyze this article and explain some forms and conventions, institutions, target audience and generally background information on the magazine it is from NME.
NME stands for New Musical Express. The institution that owns NME is IPC Media; it is a national institution and one of
the United Kingdom's leading magazine publishers selling over 350 million copies each year. For a more accurate figure its circulation according to sales figures between Jan-Jun 08 is approximately 56,284. It was formed as International Publishing Company in 1963. NME itself goes out on a weekly basis reporting and reviewing on the latest bands, gigs, singles and albums. The Magazine’s first issue was published on the 7th March 1952. It was initially published in a non-glossy tabloid format on standard newsprint. Other forms of media the NME has is a website called www.NME.com which was set up in 1996 and offers the latest up to date news, tickets for gigs, merchandise, free downloads such as mp3s, wallpaper and screen savers and a chance to e-mail in letters to be published in the magazine.
NME’s target audience are teenagers of both genders but according to NME.com their readers are approximately 65% male. It is clear that the producers are trying to appeal to teenagers because the content, language and writing style is very modern. The writers use lots of slang, swear words and jokes aimed at teenagers when reviewing, and the advertisements are of products for younger people. The percent of 16-24 year olds who read NME is 50% with just 23% for 25-34 year olds, again according to NME.com. This is shown clearly when reading the article through the metaphors like “the jumped-up bonkersness that is the flag waving madness” this metaphor is obviously aimed at a younger audience because of the sheer craziness of it teenagers are often seen as being crazy or doing crazy things this metaphor captures the party life attitude of a teenager. They also use humour that is aimed at teenagers for example “Las Vegas; a cartoon city, a place where people get bored so easy they constantly have to knock down the buildings and rebuild them again in the shape of breasts” in this case its sexual humour. They also use slang and teenage words to captivate the teenage audience and keep their attention for instance the use of the word “punters” and “banter” these words are words not commonly used in news articles but the laid back approach of NME using slag attracts the teenage reader.
There are many types of styles of writing in the article one of which is personal experience when it says “but its soul-scouring dancefloor-filling genius even gets Sir Paul McCartney, one box down from NME tonight, clapping along like it’s the first time he’s heard some serious rhythm” this biography experience that happened to the writer gives us the feeling that we are there too. The captions below the photos are featurette’s because they are short comedic caption that are light hearted or humours. The final style used is the Interview although this interview is unusually short it still gives some insightful information on the lead singer of The Killers, Brandon Flower when it says “Not one for his banter, the most meaningful chat we got out of him all night is, “This place is too pretty for us” which he mutters as he surveys the vast ceiling of the posher than posh hall.” This gives us some information we would not necessarily know about Brandon Flowers.
In this article ‘The Killers’ are being represented as wild, eccentric, fluorescent, exotic and “ludicrous” characters. This is being done by the way they are being described for instance ‘Brandon Flowers’ the lead singer of ‘The Killers’ is reported as wearing a “blazer adorned with some animal fluff and feathers” and as “prances around the fairy-lit palm trees onstage like the king of a veritable indie-pop castle” these statements enforce the ways he is being represented. The message behind this article is that The Killers put on a great show and really get the crowd moving the sentence “like a doctor armed with a hammer heading for you reflexes, The Killers can’t help but make you kick your legs high in the air no matter how hard you try to fight it.” this makes it sound as if you have no choice but to like it and they know exactly how to get the crowd moving. The stereotype that’s being put across here is that pop stars are wild, loud and outgoing and price is no obstacle for them because they are so rich this is highlighted when he says “pomposity is far from a dirty word for The Killers; for them the bigger, the brasher, the better.” this makes them sound like they have gone to no expense in their concert. I think the message here is positive because its saying The Killers are very good crowd pleasers that know how to make good music that you can dance to but the stereotype that they are very celebrity like go to no expense carelessly spending money to make it bigger and better is negative. The picture represents Brandon Flowers as pouring his heart out as he sings he has his hand on his heart staring up singing into a microphone the caption in the bottom corner of the magazine highlights this it says “Brandon’s Romeo routine got him nowhere with Macca” by comparing him to Romeo it gives the message that he is a romantic but the word routine makes him look like its just a routine he puts on and is some what of a fake. The name ‘Macca’ is in reference to Sir Paul McCartney who was sitting in a balcony above watching the concert this is funny because Sir Paul McCartney is a man so this is giving an impression that Brandon Flowers is homosexual and by abbreviating his name and giving him a comic nickname it makes the caption much funnier. The other photo is a picture of The Killers before the show in the outfits they are going to where on stage they are very relaxed and laid back in the photo and this gives the reader the impression they are very confident and not afraid of going on stage their outfits are extravagant and the caption underneath illuminates this with a pun “The WWF are currently conducting an investigation of The Killers wardrobe” this is funny because two members of The Killers are wearing animal skin and fur and ‘The WWF’ is an organization that is devoted to protecting wild life so this gives us the idea that The Killers are using real animal fur but it is not to be taken literally as it is a light hearted joke.
In conclusion this article is very effective as it gives us an insight into what a Killers concert is like. It explains the atmosphere, the crowd, the props, the set, the costumes and the music as well as giving us an opinion on the gig and keeping us entertained all the way through with jokes and humor. It also gives us so useful information that we may not have known about Brandon Flowers the lead singer and gives us comparisons and detailed descriptions of each tack as well as the album over all the interview overall is gripping and knowledgeable I especially enjoy the metaphors and similes.
I completed my essay in the Christmas holidays, my teacher and i were very pleased with my essay and grade, i got a strong levle 4 and my teacher worte "Well done Conor! This is excelant. Your analysis is genrally highly proficiant and makes good use of media teminology." This was very pleaseing to me because as i tryed to use as much media teminology as i could. My target is to comment on possible colour connotations/mise-en-scene and i plan to do this in the future.